Examining ways and you will culture, travelling and getting to learn the new richness of various cultures during the south-west and you will East, passionate the latest 34-year-old designer and developer to alter the lady advancement and degree towards Imaginarium facility which gives progressive attire, accessories, precious jewelry and you can toys.
Given that she don’t discover a bank that will agree their that loan considering her small company, she are forced to borrow cash from a good microcredit organisation which have an extremely high go back price
Provided by an effective feeling to show this lady imaginative hobbies towards the a job and attract the girl energy to the carrying out a brandname, in the she become a small business. In earlier times five years, she experienced of numerous threats, good and the bad, and found help and that aided the girl organization endure and you can build her ideas.
Because the a participant of your own BizUp opportunity, which is getting then followed of the Base 787 and you may United nations Women and you may funded because of the bodies of the Joined Kindgom, she currently runs on the strategy from their brand name and on the expanding to painting procedure out-of a design on her behalf clothing affairs where she integrates traditional ethnic areas of the space off Zmijanje of Manjaca that have a special and progressive look.
„Importance needs to be made available to society. I’m trying to find heritage as well as in standard when you look at the anything that is due to background and you will old-fashioned ornamentals,” Aleksandra states.
Zmijanje was a place for the northern-western Bosnia, anywhere between urban centers from Banja Luka, Mrkonjic Graduate, Sanski Really and Kljuc, and this stayed once the a management-territorial unit until the prevent of your 13th millennium and you may and therefore after changed the limits and you will definitions. Community and you may community away from Zmijanje have been kept for generations and so they is at this time expose toward Orthodox Christian inhabitants here. The fresh new recognisable Zmijanje embroidery is found on the fresh new UNESCO A number of Intangible Cultural Lifestyle away from Humankind since the 2014.
As a scholar architect, Aleksandra worked for 10 years inside the a buildings agency in Banja Luka, as an accessories constructor and you may bulbs designer. Last year, she are working as a training secretary on the buildings degree inside Thailand, together with some body and culture of the far away nation displayed their the brand new fullness they carry and the specifics of that it social society they needed to come back to on the tradition out-of their own families. Whenever she got back the home of Banja Luka, she come in search of a means to do the identical to the girl Thai co-workers – offer her own certain culture a modern face. Of the girl individual appeal and as a spare time activity, she started implementing the fresh digitalisation of one’s Zmijanje embroidery.
After when she started Imaginarium, using a mentoring program towards the Japanese creativity service, she worked with organization advisers and music artists exactly who aided this lady notice the task.
„We been most broadly with my work. Everything i was carrying out up to after that, We become undertaking meanwhile: ceramics, seats, clothing, playthings, all kinds of things. ‘. It was and whenever I come with all of these outfits points with a contemporary term.”
Watching great value and potential for the girl structure that have conventional ornaments getting exhibited internationally, Aleksandra started taking care of so it at this time recognisable brand in Bosnia and you may Herzegovina.
She made a solid wood stamp that produces brand new Zmiping they towards fabric, Aleksandra creates yet another look of the girl clothing, which has dresses off changeable thickness, elegant kimonos and you will blouses.
Right after which, as i is starting to perform some digitalisation of Zmijanje embroidery, it thought to me personally: ‘Better, you need to do this?
Couple of years before, due to diminished profit, Aleksandra encountered the option of sometimes closing down the company otherwise looking a means to financing they. She took they.
